Microsoft’s Bing – A Decision Engine

Microsoft has improved and rebranded it’s new Search Engine called Bing,  which was launched on 3rd June 2009. This is a replacement of its previous Search Engine 'Live Search'. Now Bing is the default Microsoft search Engine. 

Till Now, ‘Live Search’ struggled a lot to maintain search share among the major search engines Google and Yahoo. It is currently in a distant third-Place position behind Google and Yahoo Inc. Microsoft  faced tough challenges to increase its share of the Internet search market.

Bing is Microsoft’s answer for a need to rebrand Live Search and to add new competitive features. The Company is calling it a ‘Decision Engine’ - can challenge Google at its own best game. The company is planning to spend as much as $100 million on Bing advertising

Coming to the new features, With Bing, we don't have to leave what we're doing and open another browser window, we can directly go to any of MSN, IE8, Messenger or Hotmail or any of our other favorite places online

Bing auto suggests  as we types the search query.On hovering on the search result it displays automatically an extract of the article at its right side.

We can also save  the search queries in a folder on the local computer for future use.

Bing Travel compares all the global Hotel’s price and amenities.

Bing Maps is a Microsoft’s mapping platform which maps for Enterprise.

We can Experience an Enhanced Video features where we can have a more comprehensive way to search for video.On hovering over the video starts the playback.No need to press play.

Bing Health can be used to access the medical information. Bing Shopping can be used for searching any product sorted by price, brand, or rating. Bing XRank keeps track of notable people and puts them in order with its own ranking formula.

In my opinion, With these all new features, Bing can definitely hold up against Google and Yahoo in the challenge game.

Let us see whether Microsoft can do to wean the users  away from Google?